Syncing feeling lifts music industry

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Well, one of the big turning points came when Sting not only allowed a carmaker to use one of his songs in an advert, but even appeared in it too. With record companies unable to sell physical copies of their releases in the same quantities that they used to, they have sought other sources of revenue, and sync licensing is now one of the key ones. The 21st Century has seen the rise of music supervisors, people who oversee the process of finding the right song for a scene and making sure the right people get paid for it. read more at bbc.com

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