Streaming is officially crowned king of the music business. Shame it doesn’t make much money


“Slowly at first, and then all at once.” To quote those words from Hemingway’s The Sun Also Rises is to describe, in the most succinct way, what’s happened to the music industry in recent years—specifically, its incredible takeover by digital music streaming. Subscription streaming services like Spotify, Pandora, and Apple Music—all only a few years old—reached critical mass in 2015 and surged to new heights last year by offering all-you-can-listen catalogs for around $100 a year. Nielsen Music reports that streaming has now officially surpassed digital music sales for the first time in history; it grew 76% in the US in 2016, with Americans listening to a total of 431 billion songs on streaming platforms. read more at

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