Ed Sheeran breaks all-time Spotify record three times in four days

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As we’ve already covered, Ed Sheeran got off to a blistering start on Spotify with pair of his comeback singles on Friday (Jan 6). Castle On The Hill didn’t ever hit the record books, however – because Shape Of You was even bigger. The poppier of the two tracks logged 6.13m Spotify streams on release day – a 29% increase on One Direction’s record-setting tally. read more at musicbusinessworldwide.com

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