Music superstars like The Weeknd embracing ‘freemium’ model

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Some of the world’s top music artists are turning to a classic tech startup strategy to find success in the digital age: scale with a compelling free product, and then convert your most passionate users into paying customers.

In a new interview, Abel “the Weeknd” Tesfaye described his initial breakout, which came with a series of mysterious free mixtapes starting around 2011.

“I really wanted people who had no idea who I was to hear my project,” the 27-year-old Toronto native told Forbes. “You don’t do that by asking for money.” read more at businessinsider.com

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