3 myths about streaming… and 3 truths about the music industry today


You hear a heck of a lot talked about streaming and its impact on the music industry these days. So, here for your enlightenment and entertainment, is a neatly condensed version of what was said… Myth #1: ‘Streaming only benefits established stars.’ “As a major global record label we are keeping an eye on how an artist breaks or develops cross borders in this new streaming world,” said Obermann. “His song Me Rehuso absolutely exploded within a very short period of time on streaming platforms and about 45% of the streams of this song are now coming from non-Spanish speaking markets. read more at musicbusinessworldwide.com

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