Independent music companies are being sucked into the major label ecosystem. Are they getting a good deal?


The idea has very much come of age that artists are able to build independent music businesses as entrepreneurs by plugging in to the global digital music system through a series of service deals that enable them to keep full control of their rights. Many calculations in the music industry today are based on a company’s market share, but not enough people recognise that this calculation is often based on the proportion of market share distributed by a company, rather than the actual share of the market for which it owns rights. This is expected to generate a sizeable windfall back to the music industry as music companies who picked up equity stakes when licensing the platform in its early days have the opportunity to cash in those holdings by selling them on the open market. read more at

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