Secret Weapon In Pink’s Chart-Topping Strategy: Visiting Spotify Offices Around the World

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There were a number of factors that helped P!nk land a No. 1 album this week, from a concert ticket/album sale redemption promotion to the music itself. A Spotify rep tells Billboard that it is now standard practice not only for artists to visit the company’s offices, but also for Spotify teams to spend time with artists in the studio, in order to get richer context around their music and creative process. Hip-hop albums tend to be streaming superstars, regularly pulling in large streaming bows.

read more at billboard.com

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