Pandora is laying off about 5 percent of its workforce as it shifts to more automated ads

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In the same month that streaming music company Spotify filed to go public, its US rival Pandora is feeling the pinch of how challenging the digital music business continues to be.

The company today announced that it is laying off about five percent of its employee base as it switches to new services automating some of its advertising and marketing, investing in more non-music content, and with “other cost-saving measures”, with a goal of saving $45 million annually. read more at techcrunch.com

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