Primary Wave Music announced today the promotion of Seth Faber to SVP of Marketing and Donna Grecco to Vice President of Marketing.
A nine-year veteran and partner of Primary Wave, Faber will be responsible for generating “creative and remunerative opportunities” for the company’s song catalogues, according to a press release. He will focus on brand licensing, A&R exploitation and original content creation. Faber has held a variety of duties during his tenure at Primary Wave. As Vice President of Artist Development & Senior Artist Manager, he co-managed the career of Grammy nominated DJ/Producer Audien and signed the singer/songwriter Foy Vance (Ed Sheeran, Miranda Lambert, Rag & Bone Man) to a co-publishing agreement. Previously he held A&R and artist development posts at Island and J Records. Faber will continue to be based in New York, and will report to Adam Lowenberg and Jeff Straughn, Primary Wave’s Heads of Marketing and Branding, respectively. read more at variety.com